Innovative Ways to Pitch Your StartUp to the Media

Creating an impactful online reputation is the biggest obstacle many startups are facing in this competitive era. But you can lift yourself by getting coverage from the media. Web designing company in Delhi will enhance your visibility with less investment and larger impact. Let's discuss how you can pitch your startup to the media.

1- Pitch to Individual Journalists

Focus to pitch an individual journalist rather than spreading widely your press release to the entire newsroom. Figure out the right person relevant to your industry niche and make a strong connection with them in order to build your pitch more convincing.

You can initiate with social media sites such LinkedIn and Twitter. But doesn’t pitch them immediately once establish a connection then go wisely with your strategy. You can even establish a connection with a writer that is useful for you to understand the interest capturing type stories.

2- Pitch Ideas, Not Your Business

Journalists will not take any interest in your product or service offerings and even don’t want to know the history of your organization. As they receive many emails in a day that pitch them to promote their business as a powerful brand. Rather pitching with a standalone story, use an innovative and interesting angle to make easy for them to perceive your story’s potential. Concentrate on the audience instead of data and numbers.   

If you need better visibility and coverage then go with the advertisements that boost your business and its offerings. A high-quality article along with the proper information regarding the audience interest gives your business more valuable.

Therefore, put up some extra efforts to attract readers with your spellbound story with a different angle that possibly could work for you. This will not only make your business more engaging but also gives an opportunity to reporters to work with your ideas uniquely to market your brand.

3- Keep it Short and Lightweight

While pitching, creates a short and lightweight email containing all the important information relevantly. As no one has enough time to read a lengthy email. Even after establishing a strong connection with reporters, your long pitching email might be ignored or kept in the queue for future reading. So, make sure to write effective and small pitch of approximately one paragraph.

Explain the importance of your story and the information users can get for their advantage. Moreover, try not to attach any gigantic files or images to your emails. As people usually avoid downloads attachments from unknown peoples.

Make your brand involved and visible by using the above-mentioned ways. To get a better exposure for your business you can take help of the best web development company in Delhi that offers you with a complete package to make a strong presence on media.