4 Effective Ways to Increase Your Organic Click Through Rates

Want to raise your click through rates? It’s not difficult to know how to increase your organic click through rates. All you need to do is just have a deep understanding of SEO strategies and optimize for CTR.

Most of the top digital marketing agencies follow the same funda and analyze at depth to maximize your business by offering their SEO services with a high organic CTR.

Now, there is no need to struggle more to keep up in your business. Just follow some basic SEO strategies to gain the interest of the visitors. 

Ways to Increase Organic Traffic to Your Site

Let's have a look at some of the important tips from SEO point of view that will surely raise your CTR organically.

1- Research and Integrate Long Tail Keywords

Long tail keywords are important part of every SEO strategy. Integrating long tail keywords after researching to your website will boost the volume of related organic queries you rank for.

It will increase your sales funnel. If you are a car retailer or manufacturer, you will get more qualified click-throughs on the long-tail keywords. There is a strong relationship between long-tail keywords and the conversion funnel.

For example, when a customer searches for “best cars under $1000” or “black sports car for race” they are much more likely to buy than when searching “cars”.

2- Write Effective Meta Descriptions

Meta descriptions help users understand what your content is about before they see it. An effective description tag will surely boost your organic click through rates.

Here are some tips to follow so as to enhance performance of your site

• Make sure to focus on word choice, character length, query match and call-to-action while writing your page Meta descriptions.
• For special occasions, the holiday season or your peak selling periods, write your Meta descriptions relevantly and reference your product promotions or approaching deals.
• Try to influence paid search to test and pull your ad copy constantly so as to figure out what works best.

3- Use Descriptive URLs

Your page URL is one of the thing that will appear on your link preview to allure title. Concentrate on the folder structure, word choice and breadcrumb navigation snippets.

Always ensure that your site follows a systematic folder structure and site hierarchy that leverages standard navigational tools like breadcrumbs.

4- Tag Your Images with Keywords

Images are progressively important. People forget that the poor, lowly images on their web pages are part of their SEO strategy. Someone may search only for an image, and click the image to learn more.

If your image is not tagged properly, it will be difficult to get potential organic CTR. Tag your site images with an ALT tag that includes the keyword phrase for the page.

In order to boost your page’s ranks and results it is necessary to improve your organic click through rate. Develop strategies and follow the above ways to maximize your website performance.